The accommodation of “viewers from Moscow to Melbourne and from Tokyo to Toronto” not only requires a highly developed global awareness, but often includes simultaneous translation in up to nine languages.
Source/Credit: Contemo | Case study
By Contemo | May 5, 2014
From the very start MTA was founded to be a different kind of channel, one that would establish a uniquely independent voice and provide “a positive alternative in the broadcasting world.”
As it approaches its third decade on air, the station continues to deliver on that early promise, producing a comprehensive roster of programmes, including news coverage, educational content, religious issues, current affairs, documentaries, outside broadcast of events and sports updates that is always free from both commercial sponsorship and subscription.
It is a considerable undertaking for the largest organisations to broadcast 24 hours a day, 365 days a year, for the team at MTA the challenge is also to meet the needs of an audience that spans five continents.
The accommodation of “viewers from Moscow to Melbourne and from Tokyo to Toronto” not only requires a highly developed global awareness, but often includes simultaneous translation in up to nine languages.
Another crucial aspect of MTA’s approach is the principle that programming does not distinguish between adults and children in the audience. When it comes to shaping content and defining the schedule, this type of inclusivity presents its own challenges. It has also kept MTA at the forefront of emerging technologies and led to the early embrace of mobile applications and You Tube, as well as a committed engagement with social media.
Production at MTA extends from the headquarters in London to 12 satellite studios around the world.
A lot of the staff are young volunteers from the community and MTA works hard to equip them with industry-relevant skills and experience.
Many alumni from this initiative have gone on to pursue careers in the media, then bring that wider exposure back to inform and support advancements at MTA in turn. [ more ... ]
Read original post here: UK: MTA's community broadcasting to a global audiance | Case study
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